There’s no question that email marketing is fast, flexible and cost-efficient, a great way to reach out to new and existing customers. Its significantly lower costs allow you build and maintain a sustained relationship with your target audience, and ease of reach and messaging means you stay interesting and relevant at all times.
However, these benefits work only if the medium is used with stringent strategizing and sensitivity (it can be tempting to shoot out some stuff just because it’s so easy)! This infographic is a do’s and don’ts ready-reckoner for successful email marketing.
Infographic Source: 10 Email Marketing Do’s and Don’ts by Campaign Monitor