A/B Test In Business Should Be Taken In These 14 Situations

A/B testing (sometimes called split testing) is comparing two versions of a web page to see which one performs better. You compare two web pages by showing the two variants (let’s call them A and B) to similar visitors at the same time. The one that gives a better conversion rate, wins!

A/B Test In Business Should Be Taken In These 14 Situations

Infographic by – VWO.com